In 2001, partners Lee Dillon and Greg Schmitz set out to create a new layer in the stationery industry. With that in mind, the Fusion Designs brand was launched. Known for their contemporary images and uncommon twist on the greeting card, the company created the Sour Cherries collection of whimsical, cartoon-like images with a sophisticated slant. These missives created a flurry in the modern design community.

Fusion Designs continues to broaden the innovative Sour Cherries collection to retailers across America, and is expanding internationally to include Canada and Europe.